PUMA has
launched its second major Forever Faster brand
campaign through a multi-million euro media investment with a dedicated focus
on Training. Offering up the question “What are you training for?” the global
sports brand challenges individuals and teams to put more energy into training
and more positivity back into sport.
PUMA’s
take on training is that it’s not an end goal but rather a means to a more
positive self and a stronger game. The more energy you put in, the more you get
back. PUMA Training swaps excuses for endorphins and aims to be faster,
stronger, fiercer. No matter what.
Bringing
the campaign to life are the unique training stories documented on film of PUMA’s
elite ambassadors – World’s Fastest Man Usain Bolt, multi-platinum recording artist
Rihanna, star striker Sergio Agüero, Arsenal Football Club, the Cuban National
Boxing team, and more. Shot over the course of four weeks, the film series
offers a sneak peak into the training regimen these individuals undergo to make
sure they are on top of their game. It intimately captures their motivations
and tactics to constantly improve and elevate every game they play with energy,
excellence, and enthusiasm. Supporting them is PUMA’s
latest in its IGNITE franchise: the IGNITE XT. This high intensity training
shoe’s responsive design maximizes energy and movement throughout the campaign.
Part of this integrated
training campaign is the new PUMA PACT, a consumer engagement platform available
through the PUMATRAC running app and puma.com/training, shareable through
social media. It drives the Brand’s rally cry, #NoMatterWhat, and guides
consumers with the tools and motivation they would need in their commitment to
make themselves faster, stronger and fiercer. The PACT will see PUMA’s elite ambassadors
leading and inspiring consumers to train harder like them, #NoMatterWhat.
For more
information about PUMA Training and the new IGNITE XT Training footwear, visit
puma.com/training.
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