Malaysia’s domestic football league took another major step forward with the first ever Football Malaysia Limited Liability Partnership workshop, organised by the Football Association of Malaysia (FAM) and its global media and commercial advisor, MP & Silva.
The workshop was held to keep the FMLLP stakeholders apprised of the latest and planned developments for the 2016 season, and was attended by the State Football Associations and respective football clubs.
Amongst the updates shared was role of the FMLLP in relation to the clubs, as well as proposed broadcast, production and commercial strategies for the 2016 season. The framework for the financial disbursement to the clubs was also shared.
MP & Silva is also exploring additional programming to enhance the coverage of all League and Cup action, including preview and review shows, as well as making content available for digital platforms.
“Since the launch and announcement to privatize the football league, our team has been working closely with our partners to develop many exciting plans for the next season, developing media distribution, commercial strategies in addition to broadcast initiativesfor the next season,” said Beatrice Lee, MP & Silva’s Managing Director, Asia Pacific.
“Our goal is to contribute to the Football Malaysia LLP and maximize the M-League’s commercial potential, strengthening its media rights distribution, sponsorship and production, and ultimately servicing local football fans."
Dato’ HamidinHjMohd Amin, General Secretary of FAM, added: “ MP& Silva's strong credentials augur well for our local league., It is important also to maximise our commercial viability through sponsorship packages with the promise of increased media inventory with our proposed broadcast plans for next year. With this, we look forward to our league being more accessible to our fans via major broadcast platforms and media in Malaysia. Our ultimate goal is of course is to maximise the commercial potential of the M-League and its broadcast reach.”
The Football Malaysia LLP was formed in January 2015 as a long term collaboration to grow the commercial value of Malaysian Football. Its stakeholders include the FAM, as the Managing Partner, MP & Silva as FAM's global media and commercial advisor, and the respective football clubs as partners. The newly formed partnership will oversee five entities in Malaysian football, which include Malaysia Super League, the Malaysia Premier League, the FA Cup, the Malaysia Cup and the Charity Shield.
The Football Association of Malaysia (FAM) (Malay: PersatuanBolasepak Malaysia) is the governing body for football in Malaysia, responsible for organising the Malaysian national football team and the major football, futsal and beach soccer tournaments within the country.
Football Malaysia Limited Liability Partnership (FMLLP) was created in the course of privatisation of the Malaysian football league system. This structure was created to best suit the purposes of how the league is to be managed in the future, allowing the clean entry and exit of partners (teams) and also special partners (advisor). Football Association of Malaysia (FAM) is the general partner of the LLP, which means that all other ordinary partners (teams) or special partners (advisor) are partners with FAM in Football Malaysia LLP. FMLLP therefore owns, and operates 5 properties in Malaysian football namely, the Malaysia Super League, The Malaysia Premier League, the FA Cup, the Malaysia Cup and the Charity Shield.
About MP & Silva:
MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of USD 720 million, MP & Silva’s portfolio includes the FIFA World Cup 2018 & 2022, UEFA EURO 2016,Italian Serie A, English Premier League, Spanish La Liga, French Ligue 1, the FA Cup, Copa America 2015, Copa Libertadores, Copa Sudamericana& Copa do Brazil, Brazilian national league (Brasileirão), Arsenal Football Club, the AC Milan Channel, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League, the Formula One, World Baseball Classic, the Premier 12 World Baseball Championships, National Football League, National Basketball Association, Spanish Basketball League (LigaEndesa).
In addition to offering media production and sponsorship consultancy, MP & Silva are also official media advisors to the Olympic Council of Asia, the FIA Formula E, the Association of National Olympic Committees, the Belgian Pro League and Polish Professional Football League, and are the International Development Partners to the Scottish Professional Football League. Headquartered in London and Singapore, MP & Silva operates worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi, Jakarta, Luxembourg, Madrid, Miami, Monaco, Munich, New York, Paris, Taipei, Tokyo and Warsaw.