Oct 10, 2010


Nike Malaysia today flagged off its inaugural Nike City 10K Kuala Lumpur run that saw more than 8,000 runners racing through the streets of Kuala Lumpur in their bid to be crowned champions of the city. The city race was an immense success in its aim of inculcating the passion for running amongst local youths with over 63% of total runners registering for the Under-25 category.

Runners gathered as early as 6am at the KLCC Outdoor Car Park as they waited eagerly for the flag-off at 7.15am for both 5km and 10km routes. Through the course, runners conquered the city’s well known roads such as Jalan Bukit Bintang and Jalan P. Ramlee, and the Ampang-KL Elevated Highway (AKLEH) that provided a scenic backdrop of the city’s impressive skyline to those running the 10km route.

A host of local celebrities and bloggers including Adi Fashla of ERA FM, Ean Nasrun of Hitz.FM, Sarah Lian, Niki Cheong, Jason Goh and Arafah were amongst the runners who were seen gearing up at the start line. Hitz.FM morning crew DJ was on hand to spur runners on as they crossed the finish line.

Nike Malaysia went one step further to ensure a premium race experience for runners with engaging performances positioned in key zones along both race routes to motivate and energize runners. Every two kilometers along the race route was represented by four genres of music – hip hop, disco, pop-rock and rock with pulsating performances by Malaysian acts Joe Flizzow, Pop Shuvit, Estranged, One Buck Short, Bunkface, Forty Winks, Sona and DJ Krate.

“The response and energy today were truly inspiring and clearly demonstrated the passion of our runners and the growth of the running community. Nike Malaysia will continue to support the local running scene by providing not only avenues such as the run today but also knowledge and training to further motivate young runners and to encourage more Malaysians to embrace running,” said Menaha Nadaraja, Country Marketing Manager, Nike Malaysia.

In line with the race’s objective of encouraging young runners to participate in the Nike City 10K Kuala Lumpur, Nike Malaysia organized a School Team Challenge and a University Team Challenge that saw the winning institution walk away with RM10, 000.00 cash, RM10, 000.00 Nike voucher and trophy for each category.

Winners of the Men Open 10K and Women Open 10K received RM1,000.00 cash and RM1,000.00 Nike Voucher and trophy whilst the winner of the Men Under-25 10K and Women Under-25 10K were presented RM1,000.00 Nike voucher and trophy each. Winners of all 5K categories received RM1, 000.00 Nike voucher respectively.

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