Kuala
Lumpur (18 May, 2017) – Adidas
Football today revealed the FC Bayern home kit for the 2017/18 season which
draws inspiration from one of the most iconic shirts in the club’s history, a
jersey worn in the successful period of the 70`s.
The 1970s jersey was worn by the likes of
Beckenbauer, Hoeness and Müller during one of the most successful periods in
the clubs history, laying the foundation for further success. The new kit pays
homage to the past whilst being brought into the future thanks to technical,
breathable fabrics and mesh engineering. The predominantly red jersey features
thin, vertical white stripes alongside the classic adidas three stripes on the
shoulder. FC Bayern’s motto “Mia San Mia” – roughly translating to “We know
where we come from, who we are and what we aim for” – features on the reverse
of the kit.
To mark the launch, adidas has revealed a design
film featuring Jürgen Rank, Senior Design Director, discussing how the club’s
success in the 70’s inspired the design of the latest kit. It details the
innovative materials used, the journey from ideation to creation and concludes
by explaining how the latest kit is designed to inspire a new wave of players
and fans, both on-pitch and on the streets.
The kit will be seen on pitch
for the first time when FC Bayern Munich faces FC Freiburg on the 20th May. It’s available to
purchase in the FC Bayern online store, in adidas global retail stores, the
adidas online shop (www.adidas.com/football) as well as in all
FCB-Fan-Shops from today.
For
further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter
to join the conversation.
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