Kuala Lumpur (18 May, 2017) – Adidas Football today revealed the FC Bayern home kit for the 2017/18 season which draws inspiration from one of the most iconic shirts in the club’s history, a jersey worn in the successful period of the 70`s.
The 1970s jersey was worn by the likes of Beckenbauer, Hoeness and Müller during one of the most successful periods in the clubs history, laying the foundation for further success. The new kit pays homage to the past whilst being brought into the future thanks to technical, breathable fabrics and mesh engineering. The predominantly red jersey features thin, vertical white stripes alongside the classic adidas three stripes on the shoulder. FC Bayern’s motto “Mia San Mia” – roughly translating to “We know where we come from, who we are and what we aim for” – features on the reverse of the kit.
To mark the launch, adidas has revealed a design film featuring Jürgen Rank, Senior Design Director, discussing how the club’s success in the 70’s inspired the design of the latest kit. It details the innovative materials used, the journey from ideation to creation and concludes by explaining how the latest kit is designed to inspire a new wave of players and fans, both on-pitch and on the streets.
The kit will be seen on pitch for the first time when FC Bayern Munich faces FC Freiburg on the 20th May. It’s available to purchase in the FC Bayern online store, in adidas global retail stores, the adidas online shop (www.adidas.com/football) as well as in all FCB-Fan-Shops from today.
For further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter to join the conversation.