Kuala Lumpur (17 July, 2017): The second half of the Viper Challenge series in Malaysia, widely acknowledged as Asia’s biggest obstacle course running event, continued its momentum over a demanding Genting Highlands from where it left off two months ago in Medini, Johor.
Dubbed the Great Eastern Genting King of the Mountain, 10,000 participants took up the challenge for the third year as they battled the hilly terrain, winding roads and some new obstacles. The cool climate at The Ranch in Awana, Genting Highlands was a welcome change for all participants after the energy sapping heat of the previous stops.
The Great Eastern Viper Challenge 2017 Series is presented by Great Eastern Life as part of their 'LIVE GREAT Programme', the first integrated health and wellness programme by an insurance company in the region. It comprises five components including wellness tools, health tips, mobile applications, workshops and events. Added to this, customers can use the LIVE GREAT Card to enjoy exclusive health and wellness privileges at partner establishments throughout the region.
“This is our third time here in Genting and the demand has been ever increasing as Viper Challenge provides an unforgettable experience. It also serves as an escape route for those caught up in a fast-paced lifestyle and assures participants a unique experience,” said Simran Latif, Head of Operations of Viper Challenge.
Viper Challenge’s multiple formats which cater to the masses and an elite few, require participants to complete any three of the five events - Singapore, Penang and Johor (entry-level), Genting Highlands, Shah Alam (mid-level) and the final event, the Great Eastern Viper Challenge.
Dubbed the Great Eastern Genting King of the Mountain, 10,000 participants took up the challenge for the third year as they battled the hilly terrain, winding roads and some new obstacles. The cool climate at The Ranch in Awana, Genting Highlands was a welcome change for all participants after the energy sapping heat of the previous stops.
A heavy drizzle on Saturday morning did not dampen the mood of the participants with the elite participants making their way through the adrenaline-pumping obstacles in the first wave starting at 7.00am. Participants were flagged off at 30-minute intervals until the last wave at 1.40pm.
The Great Eastern Genting King of the Mountain, the first of the mid-level Viper Challenge event, was graced with the presence of Chief Executive Officer (CEO) of Great Eastern Life Assurance (Malaysia) Bhd, YBhg Dato’ Koh Yaw Hui who flagged off about 300 staffs and agents of Great Eastern that participated in the 8.30am wave.
Participants received their medals and finisher t-shirt once they had completed the challenge which covered a distance of 10km and the 15 obstacles. As an added attraction the Great Eastern’s LIVE GREAT booth offered free photo printouts and chances to win Starbucks gift cards at the 'LIVE GREAT Fitness Challenge'.
The Great Eastern Viper Challenge 2017 Series is presented by Great Eastern Life as part of their 'LIVE GREAT Programme', the first integrated health and wellness programme by an insurance company in the region. It comprises five components including wellness tools, health tips, mobile applications, workshops and events. Added to this, customers can use the LIVE GREAT Card to enjoy exclusive health and wellness privileges at partner establishments throughout the region.
Due to the exceptionally high demand, the Viper jet package offered an impressive deal for participants to travel from Singapore to Kuala Lumpur before making their way up to Genting Highlands. The package for two included flight tickets to and from Singapore, entry tickets to the Great Eastern Genting King of the Mountain and two nights stay at the First World Hotel, Genting.
“This is our third time here in Genting and the demand has been ever increasing as Viper Challenge provides an unforgettable experience. It also serves as an escape route for those caught up in a fast-paced lifestyle and assures participants a unique experience,” said Simran Latif, Head of Operations of Viper Challenge.
Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), and an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC), has pledged its continuous support of the Viper Challenge. Since the first edition in 2013, more events have been introduced yearly with the brand currently boasting well over 120,000 enthusiasts who have competed in events on the local front and internationally.
Mohammad Hanif, an advertising & multimedia designer who is currently working in Genting Highlands, was thrilled with his exceptional experience after crossing the finish line to earn his medal and finisher t-shirt.
“I am extremely proud of myself for having completed this obstacle course running event as it was my first time. There were times during the event when I thought of quitting, but thankfully my group of friends helped me all the way to the finish line. Despite taking 90 minutes to complete all the obstacles, this was a great experience and will be a pleasant memory when I look back someday,” said the ecstatic Kelantan-born Hanif.
Alyssa Francis, a 21-year-old student with University Tunku Abdul Rahman (UTAR), spoke very highly of how the Viper Challenge has helped overcome barriers.
“This Viper Challenge event has really pushed me to limits which I never thought I could reach, physically and mentally. I experienced muscle cramp on my right leg and due to my fear of heights, was terrified as we were going higher up the mountain. Thankfully, I made it to the finish line," said a visibly relieved Alyssa, who is currently pursuing a degree in psychology.
Viper Challenge’s multiple formats which cater to the masses and an elite few, require participants to complete any three of the five events - Singapore, Penang and Johor (entry-level), Genting Highlands, Shah Alam (mid-level) and the final event, the Great Eastern Viper Challenge.
The next Great Eastern Viper Challenge event will be held at the majestic Shah Alam Stadium on September 9, 2017 where the participants will aim to complete their Series Finisher Medal with the grand finale taking place at Cyberjaya in December. Tickets are available and can be purchased online at www.viperchallenge.com.
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