2015/16 PUMA ARSENAL HOME KIT NOW ON SALE

The new 2015/16 Arsenal home kit goes on sale today both online and in stores around the world. Featuring Arsenal’s traditional home colours applied with a modern approach to materials and a formal silhouette, this new playing kit will be seen on pitch for the first time in July during pre-season. 

The new Arsenal home shirt features a grandad collar and gold piping trim around the collar edge, the colour staying true to The Gunners' classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of the Gunners through the years, with bold jacquard stripes running horizontally. The white sleeves feature PUMA’s classic Form Strip, elegantly highlighted with red piping and combined with mesh inserts for breathability. 

Santi Cazorla, Arsenal’s midfield maestro and PUMA player said: “The new kit has a traditional, classic look which is important to Arsenal. I like the way PUMA has embraced our traditional colours with a striking design and materials that really improve comfort and performance. I know the fans are going to be really happy with this new kit and I’m looking forward to pre-season when we can wear it out on the pitch.”

This season, PUMA has put the fans at the heart of the 2015/16 Arsenal campaign, Powered By Fans represents the importance of Arsenal’s fans to the club and players in helping motivate and energise their performance on the pitch. The Powered By Fans film starring Olivier Giroud, Santi Cazorla, Héctor Bellerín, Nacho Monreal and other first team players is available to embed via the following YouTube link:

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The home replica kit and full collection of fan wear is available in-store from today. For more information, go to www.puma.com/arsenal

PUMA UNVEILS 2015/16 ARSENAL HOME KIT THROUGH LIVE EVENT

PUMA last night launched the Arsenal 2015/16 home kit through a live show at Emirates Stadium. North London’s skyline glowed red as over 1000 fans showed their passion to power a physical red glow that intensified as the chanting grew louder. Club legend Thierry Henry and star DJ Gilles Peterson whipped the crowd into a frenzy as they sang about the North Bank and Clock End terraces. When the fan power peaked, Arsenal’s first team players Santi Cazorla, Héctor Bellerín, Tomáš Rosický, Nacho Monreal and Danny Welbeck appeared on stage, showcasing the new kit to the fans.

Santi Cazorla, Arsenal’s midfield maestro and PUMA player said: “Our fans are incredible and play a really big role in our performance and motivation. Being at the Emirates this evening and seeing so many of them chanting and supporting us was really great. There was so much passion in the crowd, it reminds us how lucky we are to have these supporters. The kit has a lovely design, classic like an Arsenal kit should be with some very nice design features.”

Héctor Bellerín, Arsenal’s flying fullback and PUMA player said: “It’s been a good season and winning the FA Cup was a great finale. The Arsenal fans are really important for us and their support really helps us play. They were in superb form tonight. The atmosphere was electric and seeing the fans so hyped about the event and hearing them support us with such passion was brilliant. The new home kit looks good. The tradition of red and white is very important to the club and players and PUMA has done a great job of coming up with a new design that combines our traditions with a modern look.”

For PUMA’s second season of partnership with Arsenal, the Global Sport brand has designed the 2015/16 Arsenal home replica shirt with a modern approach to materials, combined with a more formal and traditional silhouette. The shirt features a grandad collar and gold piping trim around the collar edge. The colour stays true to The Gunners’ classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of Gunners and Gooners through the years, with bold jacquard stripes running horizontally. The white sleeves feature PUMA’s classic Form Strip, elegantly highlighted with red piping and combined with mesh inserts for breathability.

PUMA’s 2015/16 Arsenal campaign Powered By Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players. 

The home replica kit and full collection of fan wear will be available in-store from the 25 June 2015. The home replica kit and training line is available to pre-order now, online at www.puma.com and www.ArsenalDirect.com

A video from the event can be viewed and embedded to your website through these links:

Scoring on children health and wellbeing with “One Goal” Malaysia

Obesity and being underweight has a common thread—malnutrition. With much focus on the former, there is concern that the effects of child malnutrition will be sidelined. Understanding this, The Asian Football Confederation (AFC) has embarked on the second phase of ‘One Goal’ Malaysia campaign along with partners World Vision and Football Association of Malaysia to end child malnutrition.

One Goal is a movement initiated by the AFC, World Vision, and partners to end child malnutrition in Asia. In Malaysia, the Football Association of Malaysia is a core partner of the campaign, pledging to reach out to its extensive network of players and fans to bring about change. AFC’s Deputy Secretary-General Dato’ Windsor Paul John, said:“Every child deserves the possibility to play football, regardless of social status. But health and correct nutrition are the very basic requirements for this. The AFC is proud to be working together with the Football Association of Malaysia and One Goal Malaysia to raise awareness of child malnutrition through the power of football."

Executive Director of One Goal Stefan Germann added, “We want to reach out to every child, parent, family and friends to help us deal with child malnutrition. Currently, there is greater awareness of obesity amongst Malaysian children. The focus is now on the silently hungry group of children who are underweight and stunted in growth."

He explained, “Our mouthpiece is football. Using the platform of the most popular sport in Malaysia and Asia, we will educate and galvanise support for education of nutrition. We want to empower the children and at the same time educate their caregivers on nutrition practices. It is the right of every child to eat, live and play right."

The World Health Organisation had set the global targets of reducing childhood stunting by 40% and stopping the increase of childhood obesity by 2025. One Goal Malaysia— through its fundamentals of Nutrition, Sports and Healthy Lifestyles—intends to help Malaysia achieve those targets.

The One Goal campaign will include five football coaching clinics involving 100 children aged 5-12 years from underprivileged homes.