Sep 6, 2010

Nike Commits to Growing Running Community in Malaysia

Nike Malaysia recently kicked off registration for the inaugural Nike 10K Kuala Lumpur, a unique celebration of sport that will see young runners racing through the streets of Kuala Lumpur on 10th October 2010 in their bid to be crowned champions of the city.

With the aim of inculcating the passion for running amongst the youth of today, the Nike City 10K has targeted 10,000 runners for the race with more than 6,000 of those runners falling in the Under-25 category. Nike’s commitment to growing the young running community in Malaysia is underscored by the organization of the race that will take place in the heart of Kuala Lumpur city centre.

Race registrants can opt for a 5km or 10km route when signing up for the city race and will be guaranteed of a premium race experience with engaging performances positioned in key zones along both race routes to motivate and energize runners.

The Nike City 10K will be hosted by 22 countries across the globe, with Malaysia and Singapore carrying the banner for South East Asia. In addition to the physical race, both cities will be pitting their runners in an inter-city race that will see Malaysian runners lace up against their Singaporean counterparts to clock kilometers for their city now till 31st Oct 2010 using the Nike+ Sportband.

The intense rivalry between both cities will serve to spur Malaysian runners to commit their kilometers for national pride and for the chance to win USD30, 000 for local charity Hope Malaysia whilst Singapore will run for the Singapore Children’s Society.

“The Nike City 10K highlights Nike’s commitment to the sport of running with the sole aim of providing runners with an unparalleled running experience that combines music, entertainment and a little bit of rivalry with the Kuala Lumpur vs Singapore challenge. Our hope is to see more young runners embrace running and commit to challenging themselves or their friends through the expanding the online running community that is Nike+,” said Menaha Nadaraja, Country Marketing Manager, Nike Malaysia.

The physical race will take place in both cities in the month of October. The Nike City 10K flags off in Kuala Lumpur on 10th October and Singapore’s race is slated for 24 October 2010.

Registration for the Nike City 10K is currently open and runners can sign up for either the Open category (Men / Women) or Under 25 category (Men / Women). Young runners can also sign up for the School category, which is open to students from secondary schools, colleges and universities. The registration fee is RM10 (for runners 24 years and below) and RM50 (for runners 25 years and above) and this includes a Nike City 10K race t-shirt with a pre-printed number bib and a finisher’s award for all participants who complete the race.

Race registrants who sign up for the Nike City 10K will enjoy a 50% discount on the Nike+ SportBand and this enables them to take part in the inter-city Kuala Lumpur vs Singapore online challenge on Nike+ SportBand is a runner’s link to the world’s largest running club with almost 2 million members globally, where you can log and review runs, get training advice, challenge friends and more.

To help young runners understand and embrace the sport of running, Nike Malaysia will be organizing a series of training runs for young runners to train together for the Nike City 10K Kuala Lumpur. Training run sessions will be help from 18 September to 3rd October 2010 ar select destinations. Participation is free and runners who sign up for the sessions will get to trial the latest Nike running products and gain access to running tips from experts.

For more information on Nike City 10K Kuala Lumpur, please log on to

No comments:

Post a Comment